Overcoming the Challenges of DCO

August 15, 2017 at 10:26 AM by Austin Freeman

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, showing an ad for rain boots on a stormy day in Boston ... Read More

Recent Posts

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

Five Tips To Improve Your Brand Guidelines

For as long as there have been ads, there has been a tug-of-war between branding and getting a response. Read More

August 1, 2017 at 8:45 AM am by David Mountain

Are Your Creatives Culturally Impactful?

In culturally Chinese societies, you see a deluge of ads emphasize the color red, symbolizing luck and fortune. It is used in advertising by ... Read More

July 26, 2017 at 2:40 PM am by Kevin Hwang

The Myths of Data-Driven Decisions

It is 1967. Ten men in suits gather around a sturdy wooden table many stories above New York City's Madison Avenue. They loudly debate the new ... Read More

July 21, 2017 at 10:20 AM am by Austin Freeman

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