Use Cases

RevJet is the first and only platform that enables marketers and creative agencies to perpetually improve awareness, engagement and conversion rates across any ad format to drive unprecedented digital advertising performance.

Life on the CSP is about more than just creative optimization. Here are a just a few of the many other ways the RevJet CSP empowers marketers and agencies.

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Testing

Test Against Precise Audience Segments

You know a lot about the distinct segments within your target audience, but you have no way to test ad creatives by audience segment.

Problem

During your ad campaigns, you target your messaging to specific audience segments. Periodically, you run creative tests, but there’s no simple way to focus those tests on those distinct audience segments.

With the CSP

Gain Insight into Your Audiences

You may observe a clear overall winner in a creative experiment, but different ads may have been more successful for a particular demographic group or audience segment. Did one variant win for women and did a different variant win for men? Did one variant win in a particular geographic region?

Optimize Creative for Segments

If sub-optimal creative for an overall experiment would’ve been the winner if served to women only, you can drive performance increases by serving that creative to women only. From there, you can quickly launch additional tests based on the winners in each audience segment.

Bottom Line

RevJet’s creative testing tools make it easy to focus your creative testing across audience segments.

Trafficking

Update Trafficked Creative Without Pausing Campaigns

You've just finished a company rebrand and created a new logo. Now you need to update creative for all your live campaigns with the new logo.

Problem

You need to pause all live campaigns while your designers update your ad creative manually to include your new logo. After about a week, re-traffic your ads with the updated creatives.

With the CSP

Campaigns Live, Faster

Replace your logo in the CSP’s Ad Builder tool, instantly updating all of your ads, across desktop and mobile. No one is required to rebuild a single ad individually, and the process can be complete within an hour or so.

Better Ad Building

Update the Asset Cloud with the new logo, so your team can seamlessly build ads in the future, with no risk of using the wrong versions, or un-approved assets.

Less Downtime

Using the CSP, you don’t miss any opportunities to reach your audience, or waste valuable design resources recreating existing assets from the ground up.

Bottom Line

The RevJet Asset Cloud enables you to update all your ads at once, condensing a process that once took days into an hour.

Reporting

Capture Historical Learnings with Consolidated Reporting

You know your team runs creative tests, but there’s no official record of the types of tests that were run, which elements were tested or which elements performed best.

Problem

When testing within a traditional ad server, you pit ad creatives against each other, but your ad server has no way of knowing if it’s running a test on concepts, background images or headline copy. To keep track of results, you’d have to do so manually, recording all relevant data outside the ad server.

With the CSP

Smart Ad Serving

The RevJet CSP natively understands the different elements of an ad — its smart system records whether an experiment optimized concepts, backgrounds, language, calls to action and more.

Granular Asset Reporting

At any point, you can see which of your assets are currently in a test, and how they're performing. When you’re launching a new campaign, you can easily select your highest-performing creative assets to build your latest ads.

Bottom Line

RevJet makes creative testing effortless, so creative optimization is easier and more powerful than ever before.

Mobile

Launch Mobile Campaigns, Faster

You're seeing great results with a web-only display campaign and want to expand the campaign to mobile without engaging new vendors, avoiding unnecessary delays.

Problem

Your design team builds a new set of ads to fit mobile specs, your brand managers sign off on the assets, and your ad ops team traffics the new ads into your mobile ad server. After several days, you finally launch the new mobile campaign. You miss valuable opportunities to get in front of your audience while your ads are being built. After launch, your reporting is siloed in two distinct systems.

With the CSP

One Ad Server for Everything

Instead of investing in separate ad servers for the web, in-app and mobile portions of your campaign, you can traffic all your web, mobile and in-app ads from the CSP.

Easy Mobile Ad Creation

The creative assets you used for the web are already in the CSP’s Asset Cloud, and your team can use those assets to rework your existing ads for mobile, minimizing the lag time between ideation and launch.

Mobile Optimization

During your mobile campaign, the CSP determines if your ads perform better on different devices and placements, then allows you to target Android vs. iOS users or focus on mobile web vs. in-app mobile experiences.

Bottom Line

RevJet makes launching mobile ad campaigns effortless.

Brand safety

Ensure Complete Brand Safety

Your team nearly served ads that included unapproved assets. While you have a creative workflow process, in this case something fell through the cracks.

Problem

Your creative assets don’t have a central repository, and brand safety is dependent upon people following your workflow process. Without a software-driven workflow, you’re risking your brand perception every time you run a new campaign.

With the CSP

Complete Creative Control

The CSP’s Asset Cloud is a robust asset management solution, giving you a place to keep track of all design elements ever used in your ads. Pre-approved, brand safe creative assets are stored in a single place, making it easy for your team to assemble new creatives from only pre-approved digital assets.

Flexible Asset Management

All the creatives and the assets used, are stored in the asset cloud until you remove them, preserving institutional knowledge and preventing any materials or data from being lost in case a designer or manager moves on.

Bottom Line

RevJet’s robust approval workflows and creative controls mean your creatives are always brand safe.

HeatMaps

Uncover Engagement Drivers with Heatmaps

You’ve been running a suite of mobile rich media creatives, but you have no idea which creative elements of the ad are truly driving performance.

Problem

You have no way of determining which aspect of a rich media ad drew people’s attention. On mobile, you can’t always determine if a click was accidental.

With the CSP

Find the Right Metrics

The CSP’s heatmap tool lets you see exactly how your audience is interacting with your rich media ads and separate out accidental clicks, giving you enough information to confidently optimize your campaigns against the right metrics.

Connect Interactions to Performance

In a web campaign, you can view where people hovered over an ad unit, which section of the ad they clicked on, and tie all those interactions to post-click conversions. For the first time, you can connect specific aspects of an ad (for example, an animation) to performance outcomes.

Bottom Line

RevJet’s heatmap tool empowers you to see what your users see and learn how they’re interacting with your creative.

Testing

Test Against Precise Audience Segments

You know a lot about the distinct segments within your target audience, but you have no way to test ad creatives by audience segment. Read more

Trafficking

Update Trafficked Creative Without Pausing Campaigns

You've just finished a company rebrand and selected new logo. Now you need to update all your live ad campaigns with the new logo. Read more

Reporting

Capture Historical Learnings with Consolidated Reporting

You know your team runs creative tests, but there’s no system of record for the types of tests that were run, which elements were tested, or which elements performed best. Read more

Mobile

Launch Mobile Campaigns, Faster

You're seeing great results with a web-only display campaign and want to expand the campaign to mobile fast without engaging new vendors. Read more

Brand safety

Ensure Complete Brand Safety

Your team nearly served ads that included unapproved design elements. While you have a creative workflow process, in this case something fell through the cracks. Read more

Heatmaps

Uncover Engagement Drivers with Heatmaps

You’ve been running a suite of rich media creatives, but you have no idea which creative elements of the ad are truly driving performance. Read more

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Platform Features