Siloed systems, disconnected teams, too many tools that struggle to work together. Sound familiar?

Many companies find that they’re looking at customer experience (CX) challenges through different lenses, with different teams pursuing their own tactics versus adopting a holistic company-wide CX strategy.

The result? “Not worth trying” syndrome, the belief that it’s just not worth the effort to embrace another new CX tactic that may further complicate an increasingly complex creative and technical landscape.