RevJet Consumer Ad Experience
Sentiment Report - Q319
The latest Consumer Ad Experience Sentiment report, a survey commissioned by RevJet, revealed 73% of consumers dislike brands that deliver repetitive ad messaging — a 15% growth in negative sentiment since the last report. Further, over a third of consumers feel that digital ads are not relevant, a 10% increase over the previous quarter.
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The fourth installment of this report reveals trends in sentiment toward video and social advertising as well as tips on how marketers can improve ad experiences and preserve brand equity.