As Fortune 500 marketers look to create multi-step, omni-channel buyer journeys, they face increasing complexity in determining which channels and creative experiences meaningfully impact the bottom line. Whereas in the past metrics like last touch or CTR were the norm, modern marketers need to understand what drives performance in significantly more granularity. The RevJet Attribution Server (RAS) provides dependable, actionable insights to help brands measure and optimize campaigns across channels and devices.