A Proven Framework for Perpetual Digital Creative Optimization

While you’ve probably heard terms like iterative testing and concept testing, how do you use these methods? Do you stick with just one, or use both – and if both, how? How do you prioritize and order your tests so they’re both efficient and effective?

Whether testing and optimization is engrained in your team’s DNA, or whether you’re just starting to build your organization’s testing capabilities, this guide will provide a high level overview of how different testing methods can be incorporated into your digital advertising efforts in a way that identifies and optimizes high performing ad creative.

What's inside?