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When A Click Isn’t A Click

August 25, 2017 at 1:41 PM by David Mountain

When you work on the front lines of a MarTech company, you never *really* know which aspects of your product’s offering are going to get clients fired up. But we can tell you which feature does it ... Read More

Recent Posts

Overcoming the Challenges of DCO

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More

August 15, 2017 at 10:26 AM am by Austin Freeman

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

Five Tips To Improve Your Brand Guidelines

For as long as there have been ads, there has been a tug-of-war between branding and getting a response. Read More

August 1, 2017 at 8:45 AM am by David Mountain

Are Your Creatives Culturally Impactful?

In culturally Chinese societies, you see a deluge of ads emphasize the color red, symbolizing luck and fortune. It is used in advertising by ... Read More

July 26, 2017 at 2:40 PM am by Kevin Hwang

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