It’s no secret that today’s consumer expects tailored experiences whenever they choose and wherever they may be — in-person, online, or on-the-go. Advertising experiences should be no exception. With ... Read More
An interesting nuance of traditional AI models is that they tend to look at the correlation between products considered and products purchased. In ... Read More
If you look at a toothbrush on Amazon, you’re likely to be recommended toothpaste, mouthwash, and dental floss. This is a type of artificial ... Read More
In the new reality of customer-obsessed marketing, all industries have a number of standard advertising creative guidelines to drive customer ... Read More
A few weeks ago, we discussed the fact that nearly 70% of enterprise marketers at Fortune 500 companies with at least $1 billion in annual ... Read More