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Re-trafficking Creatives: Avoid The Nightmare Before the Holidays

November 27, 2017 at 11:59 AM by Austin Freeman

Black Friday, named because it is the beginning of the period when retailers are no longer operating at a financial loss or “in the red,” is traditionally the busiest shopping day of the year. The ... Read More

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Activate Your DMP

Think about this common scenario. Read More

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Redefining Digital Marketing Through Augmented Reality

Tony Stark, aka Iron Man, has consistently pushed the boundaries of what is technologically possible in the Marvel cinematic universe. Whether that ... Read More

October 2, 2017 at 2:13 PM am by Kevin Hwang

When A Click Isn’t A Click

When you work on the front lines of a MarTech company, you never *really* know which aspects of your product’s offering are going to get clients ... Read More

August 25, 2017 at 1:41 PM am by David Mountain

Overcoming the Challenges of DCO

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More

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