When you work on the front lines of a MarTech company, you never *really* know which aspects of your product’s offering are going to get clients fired up. But we can tell you which feature does it ... Read More
In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More
A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More
For as long as there have been ads, there has been a tug-of-war between branding and getting a response. Read More
In culturally Chinese societies, you see a deluge of ads emphasize the color red, symbolizing luck and fortune. It is used in advertising by ... Read More