An interesting nuance of traditional AI models is that they tend to look at the correlation between products considered and products purchased. In other words, people who have looked at soccer cleats ... Read More
An interesting nuance of traditional AI models is that they tend to look at the correlation between products considered and products purchased. In ... Read More
If you look at a toothbrush on Amazon, you’re likely to be recommended toothpaste, mouthwash, and dental floss. This is a type of artificial ... Read More
In the new reality of customer-obsessed marketing, all industries have a number of standard advertising creative guidelines to drive customer ... Read More
A few weeks ago, we discussed the fact that nearly 70% of enterprise marketers at Fortune 500 companies with at least $1 billion in annual ... Read More
Things move notoriously fast in the world of technology, but rarely do you see a company become an industry leader only 12 months after launching its ... Read More
It’s a safe assumption that enterprise marketers at companies with at least $1 billion in annual revenue have confidence in their ability to create ... Read More
How engaging and relevant is your video advertising? What if I told you that only the first ten seconds truly matter? According to the newly released ... Read More
The European Union General Data Protection Regulation (GDPR) becomes fully enforceable on May 25, 2018, and in preparation, the entire ad industry ... Read More
It’s safe to say that the heart of spring 2018 was prime conference season at RevJet. Bookended by Adobe Summit US the last week of March and Adobe ... Read More
"The most important things I’ve learned have come from life… and that helps me look at problems differently and plays a role in the experiences we ... Read More
Black Friday, named because it is the beginning of the period when retailers are no longer operating at a financial loss or “in the red,” is ... Read More
Think about this common scenario. You’re considering an upcoming trip to New York. You begin researching places to visit and travel options. You ... Read More
Tony Stark, aka Iron Man, has consistently pushed the boundaries of what is technologically possible in the Marvel cinematic universe. Whether that ... Read More
When you work on the front lines of a MarTech company, you never *really* know which aspects of your product’s offering are going to get clients ... Read More
In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More
A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More
For as long as there have been ads, there has been a tug-of-war between branding and getting a response. If your ads all look the same, they run the ... Read More
In culturally Chinese societies, you see a deluge of ads emphasize the color red, symbolizing luck and fortune. It is used in advertising by ... Read More
It is 1967. Ten men in suits gather around a sturdy wooden table many stories above New York City's Madison Avenue. They loudly debate the new ... Read More
On a warm but breezy April night, volunteers walked into the warehouse of Second Harvest Food Bank of Santa Clara and San Mateo Counties. Upon seeing ... Read More
If you’re just getting started with personalization, you’re not alone. Many marketers are aware of the growing trend, but most are only beginning to ... Read More
Programmatic advertising has transformed the way marketers develop and optimize their digital campaigns. Marketers can now identify which ad spaces ... Read More
Social media has become ingrained in the daily routines of people all around the world. According to Business Insider, people around the globe spend ... Read More
For retailers, the back-to-school shopping push is a critical opportunity. Standing out in a sea of competitors during this busy time is crucial to ... Read More
Regardless of your political affiliation, it’s safe to say we can all agree on one thing: This election has made its mark on the digital advertising ... Read More
Last year, Americans spent more time watching digital video on mobile devices than on desktops for the first time ever. Mobile video ad spend jumped ... Read More
The entire RevJet team recently gathered in beautiful Quebec City for an international offsite, with plenty of learning, sharing, exploring, and a ... Read More
Good marketing has always been personalized. While the modern concept of personalized interaction isn’t revolutionary, the technology powering it ... Read More
As Media Technology and Ad Operations Lead for Microsoft's US Centralized Marketing Organization, Diana Choksey is responsible for finding and ... Read More
In offices around the country, people are getting distracted from work by their March Madness brackets. This year, March Madness will cost U.S. ... Read More
Digital ad spend is set to surpass TV for the first time next year. According to eMarketer, digital spend will reach $77 billion in 2017, while TV ... Read More
In the age of programmatic media, marketers are beginning to realize the promises of audience-based marketing. At the same time, the modern ... Read More
The RevJet Creative-Side Platform is designed to continually improve the performance of digital ad creative and to minimize the media budget required ... Read More
In November of last year, we reported on a developing trend in digital advertising: the shift away from Flash and toward HTML5 for rich media and ... Read More
New research from Facebook and Nielson has identified some interesting insights about how users consume mobile and desktop video ads. The fact that ... Read More
Diana Choksey, Media Technology & Ad Operations Lead at Microsoft, describes how she created 400% more customers using the RevJet Creative Side ... Read More
You already know that regular creative experimentation is the best way to drive better results for your digital marketing campaigns. Most marketers ... Read More
The RevJet team will be headed to Laguna Beach for the Digiday Retail Summit this Monday. Read More
Is display over? Not according to the latest numbers from eMarketer, which indicate that display spending is not only rising but poised to overtake ... Read More
As consumers spend more and more time on their smartphones, mobile advertising is becoming increasingly valuable. Accordingly, its share of digital ... Read More
It's the beginning of a new year, and with that, comes the inevitable barrage of digital marketing trend pieces. Is 2016 finally going to be the year ... Read More
According to the latest research from eMarketer, mobile ad spending in the US will surpass desktop for the first time this year, reaching $30 billion ... Read More
This holiday season is shaping up to be a boon for retailers. According to eMarketer, shoppers will spend 6% more this holiday season than last year, ... Read More
Microsoft’s US Centralized Marketing Organization (USCMO) is the team responsible for B2B marketing supporting their commercial brands. Diana ... Read More
The RevJet team is headed to Scottsdale Sunday for the iMedia Agency Summit. We're excited to join a long list of great tech companies and agencies ... Read More
It’s inevitable: over the course of an ad campaign, performance will decrease if you run the same creative the entire time. Regardless of how well ... Read More
In marketing, we’re accustomed to having a single message and a single way of expressing it, all centered on a campaign’s Big Idea. Read More
You only get one shot at a first impression. No one knows that better than marketers, who are regularly working to win consumers’ hearts and minds ... Read More
It’s Mitchell Weisman here, founder and CEO of RevJet. After tens of millions of dollars of research and development, today we are proud to reveal ... Read More