All Posts

A Message from our CEO regarding COVID-19

Dear valued RevJet Customers, We hope that you and your loved ones are safe as we navigate through this unprecedented period.  RevJet has taken ... Read More

March 18, 2020 at 2:16 PM am by Mitchell Weisman

Message to Marketers: It’s Time to Pay Attention to the Ad Experience

It’s no secret that today’s consumer expects tailored experiences whenever they choose and wherever they may be — in-person, online, or on-the-go. ... Read More

November 26, 2019 at 11:54 AM am by Tyler Hampton

Goal Events for Marketers: Site-Based vs Ad-Based

An interesting nuance of traditional AI models is that they tend to look at the correlation between products considered and products purchased. In ... Read More

February 7, 2019 at 11:23 AM am by Serge Ioffe

AI in Digital Marketing – Looking Under the Hood at What’s Going On

If you look at a toothbrush on Amazon, you’re likely to be recommended toothpaste, mouthwash, and dental floss. This is a type of artificial ... Read More

January 25, 2019 at 10:44 AM am by Serge Ioffe

How AI Enhances Personalized Advertising Experiences for Retailers

In the new reality of customer-obsessed marketing, all industries have a number of standard advertising creative guidelines to drive customer ... Read More

January 10, 2019 at 6:53 AM am by Serge Ioffe

Retailers Aren't Realizing Personalization Potential

A few weeks ago, we discussed the fact that nearly 70% of enterprise marketers at Fortune 500 companies with at least $1 billion in annual ... Read More

December 17, 2018 at 5:03 AM am by Austin Freeman

RevJet Rockets from Launch to Leader

Things move notoriously fast in the world of technology, but rarely do you see a company become an industry leader only 12 months after launching its ... Read More

December 3, 2018 at 2:33 PM am by Austin Freeman

Closing the Gap in Personalized Ad Experiences

It’s a safe assumption that enterprise marketers at companies with at least $1 billion in annual revenue have confidence in their ability to create ... Read More

November 13, 2018 at 11:38 AM am by Austin Freeman

Ten Seconds to Engage

How engaging and relevant is your video advertising? What if I told you that only the first ten seconds truly matter? According to the newly released ... Read More

October 11, 2018 at 11:57 AM am by Austin Freeman

Alleviate the Impact of GDPR with Creative Optimization

The European Union General Data Protection Regulation (GDPR) becomes fully enforceable on May 25, 2018, and in preparation, the entire ad industry ... Read More

May 21, 2018 at 4:48 PM am by Tyler Hampton

RevJet on the Road: Spring 2018

It’s safe to say that the heart of spring 2018 was prime conference season at RevJet. Bookended by Adobe Summit US the last week of March and Adobe ... Read More

May 9, 2018 at 8:08 AM am by Austin Freeman

Adobe Summit 2018: Bringing the Conference to the Cabana

"The most important things I’ve learned have come from life… and that helps me look at problems differently and plays a role in the experiences we ... Read More

April 4, 2018 at 11:23 AM am by Austin Freeman

Re-trafficking Creatives: Avoid The Nightmare Before the Holidays

Black Friday, named because it is the beginning of the period when retailers are no longer operating at a financial loss or “in the red,” is ... Read More

November 27, 2017 at 11:59 AM am by Austin Freeman

Activate Your DMP

Think about this common scenario. You’re considering an upcoming trip to New York. You begin researching places to visit and travel options. You ... Read More

October 20, 2017 at 9:03 AM am by Austin Freeman

Redefining Digital Marketing Through Augmented Reality

Tony Stark, aka Iron Man, has consistently pushed the boundaries of what is technologically possible in the Marvel cinematic universe. Whether that ... Read More

October 2, 2017 at 2:13 PM am by Kevin Hwang

When A Click Isn’t A Click

When you work on the front lines of a MarTech company, you never *really* know which aspects of your product’s offering are going to get clients ... Read More

August 25, 2017 at 1:41 PM am by David Mountain

Overcoming the Challenges of DCO

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More

August 15, 2017 at 10:26 AM am by Austin Freeman

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

Five Tips To Improve Your Brand Guidelines

For as long as there have been ads, there has been a tug-of-war between branding and getting a response. If your ads all look the same, they run the ... Read More

August 1, 2017 at 8:45 AM am by David Mountain

Are Your Creatives Culturally Impactful?

In culturally Chinese societies, you see a deluge of ads emphasize the color red, symbolizing luck and fortune. It is used in advertising by ... Read More

July 26, 2017 at 2:40 PM am by Kevin Hwang

The Myths of Data-Driven Decisions

It is 1967. Ten men in suits gather around a sturdy wooden table many stories above New York City's Madison Avenue. They loudly debate the new ... Read More

July 21, 2017 at 10:20 AM am by Austin Freeman

Giving Back, One Can at a Time

On a warm but breezy April night, volunteers walked into the warehouse of Second Harvest Food Bank of Santa Clara and San Mateo Counties. Upon seeing ... Read More

May 4, 2017 at 3:35 PM am by Austin Freeman

Personalization Is Just Step One

If you’re just getting started with personalization, you’re not alone. Many marketers are aware of the growing trend, but most are only beginning to ... Read More

February 9, 2017 at 11:32 AM am by Caroline Watts

Why Digital Creative Is the Next Big Challenge for Marketers

Programmatic advertising has transformed the way marketers develop and optimize their digital campaigns. Marketers can now identify which ad spaces ... Read More

January 11, 2017 at 11:03 AM am by Caroline Watts

Optimization Strategies for Social Ads

Social media has become ingrained in the daily routines of people all around the world. According to Business Insider, people around the globe spend ... Read More

December 15, 2016 at 11:48 AM am by Caroline Watts

How Retailers Can Get the Most Out of Back to School

For retailers, the back-to-school shopping push is a critical opportunity. Standing out in a sea of competitors during this busy time is crucial to ... Read More

August 17, 2016 at 9:00 AM am by Caroline Watts

How is the 2016 Election Affecting the Digital Ad Ecosystem?

Regardless of your political affiliation, it’s safe to say we can all agree on one thing: This election has made its mark on the digital advertising ... Read More

July 27, 2016 at 8:30 AM am by Caroline Watts

The State of Digital Video

Last year, Americans spent more time watching digital video on mobile devices than on desktops for the first time ever. Mobile video ad spend jumped ... Read More

June 8, 2016 at 8:00 AM am by Caroline Watts

RevJet's Global Technology Summit

The entire RevJet team recently gathered in beautiful Quebec City for an international offsite, with plenty of learning, sharing, exploring, and a ... Read More

June 2, 2016 at 9:00 AM am by Caroline Watts

What's Missing From Your Audience-Based Advertising Strategy?

Good marketing has always been personalized. While the modern concept of personalized interaction isn’t revolutionary, the technology powering it ... Read More

May 12, 2016 at 9:46 AM am by Caroline Watts

The Future of Audience-Based Advertising: Why Your Programmatic Stack Isn't Complete Without the Creative Side Platform

Read More

May 3, 2016 at 5:14 PM am by Caroline Watts

Microsoft's Shift to a Modern Marketing Organization

As Media Technology and Ad Operations Lead for Microsoft's US Centralized Marketing Organization, Diana Choksey is responsible for finding and ... Read More

April 13, 2016 at 9:00 AM am by Caroline Watts

The RevJet Creative-Side Platform: March Madness for Display Advertising

In offices around the country, people are getting distracted from work by their March Madness brackets. This year, March Madness will cost U.S. ... Read More

March 30, 2016 at 9:00 AM am by Caroline Watts

Digital Ad Spend Is About to Surpass TV

Digital ad spend is set to surpass TV for the first time next year. According to eMarketer, digital spend will reach $77 billion in 2017, while TV ... Read More

March 17, 2016 at 9:58 AM am by Caroline Watts

Challenges in Audience-Based Advertising: The State of Cross-Device Tracking

In the age of programmatic media, marketers are beginning to realize the promises of audience-based marketing. At the same time, the modern ... Read More

March 3, 2016 at 10:52 AM am by Caroline Watts

Creative Optimization with the PIVOT Method

The RevJet Creative-Side Platform is designed to continually improve the performance of digital ad creative and to minimize the media budget required ... Read More

February 24, 2016 at 12:16 PM am by Caroline Watts

Flashpocalype: An Update

In November of last year, we reported on a developing trend in digital advertising: the shift away from Flash and toward HTML5 for rich media and ... Read More

February 11, 2016 at 9:00 AM am by Caroline Watts

Mobile Video Is Different

New research from Facebook and Nielson has identified some interesting insights about how users consume mobile and desktop video ads. The fact that ... Read More

February 3, 2016 at 11:54 AM am by Caroline Watts

Microsoft's Diana Choksey: Life on the CSP

Diana Choksey, Media Technology & Ad Operations Lead at Microsoft, describes how she created 400% more customers using the RevJet Creative Side ... Read More

January 28, 2016 at 9:00 AM am by Caroline Watts

Getting Started with Always-On Creative Experimentation

You already know that regular creative experimentation is the best way to drive better results for your digital marketing campaigns. Most marketers ... Read More

January 26, 2016 at 9:00 AM am by Caroline Watts

RevJet at the Digiday Retail Summit

The RevJet team will be headed to Laguna Beach for the Digiday Retail Summit this Monday. Read More

January 21, 2016 at 10:00 AM am by Caroline Watts

Is Programmatic Personalization Living Up to the Hype?

Is display over? Not according to the latest numbers from eMarketer, which indicate that display spending is not only rising but poised to overtake ... Read More

January 14, 2016 at 10:05 AM am by Caroline Watts

Great Ads Aren't Enough: Optimizing the Mobile Commerce Experience

As consumers spend more and more time on their smartphones, mobile advertising is becoming increasingly valuable. Accordingly, its share of digital ... Read More

January 7, 2016 at 10:09 AM am by Caroline Watts

Programmatic Trends for 2016

It's the beginning of a new year, and with that, comes the inevitable barrage of digital marketing trend pieces. Is 2016 finally going to be the year ... Read More

January 5, 2016 at 10:17 AM am by Caroline Watts

Get More Out of Mobile

According to the latest research from eMarketer, mobile ad spending in the US will surpass desktop for the first time this year, reaching $30 billion ... Read More

December 17, 2015 at 10:55 AM am by Caroline Watts

It's Not Too Late to Optimize Your Holiday Campaigns

This holiday season is shaping up to be a boon for retailers. According to eMarketer, shoppers will spend 6% more this holiday season than last year, ... Read More

December 11, 2015 at 10:23 AM am by Caroline Watts

Microsoft on the RevJet Creative Side Platform

Microsoft’s US Centralized Marketing Organization (USCMO) is the team responsible for B2B marketing supporting their commercial brands. Diana ... Read More

December 8, 2015 at 2:39 PM am by Caroline Watts

RevJet at the iMedia Agency Summit

The RevJet team is headed to Scottsdale Sunday for the iMedia Agency Summit. We're excited to join a long list of great tech companies and agencies ... Read More

December 3, 2015 at 9:00 AM am by Caroline Watts

The Right Way to Fight Ad Fatigue

It’s inevitable: over the course of an ad campaign, performance will decrease if you run the same creative the entire time. Regardless of how well ... Read More

December 1, 2015 at 9:00 AM am by Caroline Watts

Building a Culture of Experimentation

In marketing, we’re accustomed to having a single message and a single way of expressing it, all centered on a campaign’s Big Idea. Read More

November 18, 2015 at 8:00 AM am by Caroline Watts


Read More

November 10, 2015 at 8:00 AM am by Caroline Watts

Every Impression Is An Optimization Opportunity

You only get one shot at a first impression. No one knows that better than marketers, who are regularly working to win consumers’ hearts and minds ... Read More

November 4, 2015 at 9:00 AM am by Caroline Watts

Introducing RevJet: Talkin’ About a (MarTech) Revolution

It’s Mitchell Weisman here, founder and CEO of RevJet. After tens of millions of dollars of research and development, today we are proud to reveal ... Read More

October 21, 2015 at 8:49 PM am by Mitchell Weisman

Get Updates from RevJet