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Austin Freeman

Austin Freeman

Senior Marketing Manager at RevJet

Adobe Summit 2018: Bringing the Conference to the Cabana

"The most important things I’ve learned have come from life… and that helps me look at problems differently and plays a role in the experiences we ... Read More

April 4, 2018 at 11:23 AM am by Austin Freeman

Re-trafficking Creatives: Avoid The Nightmare Before the Holidays

Black Friday, named because it is the beginning of the period when retailers are no longer operating at a financial loss or “in the red,” is ... Read More

November 27, 2017 at 11:59 AM am by Austin Freeman

Activate Your DMP

Think about this common scenario. You’re considering an upcoming trip to New York. You begin researching places to visit and travel options. You ... Read More

October 20, 2017 at 9:03 AM am by Austin Freeman

Overcoming the Challenges of DCO

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More

August 15, 2017 at 10:26 AM am by Austin Freeman

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

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