Caroline Watts

Caroline Watts

Personalization Is Just Step One

If you’re just getting started with personalization, you’re not alone. Many marketers are aware of the growing trend, but most are only beginning to ... Read More

February 9, 2017 at 11:32 AM am by Caroline Watts

Why Digital Creative Is the Next Big Challenge for Marketers

Programmatic advertising has transformed the way marketers develop and optimize their digital campaigns. Marketers can now identify which ad spaces ... Read More

January 11, 2017 at 11:03 AM am by Caroline Watts

Optimization Strategies for Social Ads

Social media has become ingrained in the daily routines of people all around the world. According to Business Insider, people around the globe spend ... Read More

December 15, 2016 at 11:48 AM am by Caroline Watts

How Retailers Can Get the Most Out of Back to School

For retailers, the back-to-school shopping push is a critical opportunity. Standing out in a sea of competitors during this busy time is crucial to ... Read More

August 17, 2016 at 9:00 AM am by Caroline Watts

How is the 2016 Election Affecting the Digital Ad Ecosystem?

Regardless of your political affiliation, it’s safe to say we can all agree on one thing: This election has made its mark on the digital advertising ... Read More

July 27, 2016 at 8:30 AM am by Caroline Watts

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