Caroline Watts

Caroline Watts

The State of Digital Video

Last year, Americans spent more time watching digital video on mobile devices than on desktops for the first time ever. Mobile video ad spend jumped ... Read More

June 8, 2016 at 8:00 AM am by Caroline Watts

RevJet's Global Technology Summit

The entire RevJet team recently gathered in beautiful Quebec City for an international offsite, with plenty of learning, sharing, exploring, and a ... Read More

June 2, 2016 at 9:00 AM am by Caroline Watts

What's Missing From Your Audience-Based Advertising Strategy?

Good marketing has always been personalized. While the modern concept of personalized interaction isn’t revolutionary, the technology powering it ... Read More

May 12, 2016 at 9:46 AM am by Caroline Watts

The Future of Audience-Based Advertising: Why Your Programmatic Stack Isn't Complete Without the Creative Side Platform

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May 3, 2016 at 5:14 PM am by Caroline Watts

Microsoft's Shift to a Modern Marketing Organization

As Media Technology and Ad Operations Lead for Microsoft's US Centralized Marketing Organization, Diana Choksey is responsible for finding and ... Read More

April 13, 2016 at 9:00 AM am by Caroline Watts

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