Caroline Watts

Caroline Watts

The RevJet Creative-Side Platform: March Madness for Display Advertising

In offices around the country, people are getting distracted from work by their March Madness brackets. This year, March Madness will cost U.S. ... Read More

March 30, 2016 at 9:00 AM am by Caroline Watts

Digital Ad Spend Is About to Surpass TV

Digital ad spend is set to surpass TV for the first time next year. According to eMarketer, digital spend will reach $77 billion in 2017, while TV ... Read More

March 17, 2016 at 9:58 AM am by Caroline Watts

Challenges in Audience-Based Advertising: The State of Cross-Device Tracking

In the age of programmatic media, marketers are beginning to realize the promises of audience-based marketing. At the same time, the modern ... Read More

March 3, 2016 at 10:52 AM am by Caroline Watts

Creative Optimization with the PIVOT Method

The RevJet Creative-Side Platform is designed to continually improve the performance of digital ad creative and to minimize the media budget required ... Read More

February 24, 2016 at 12:16 PM am by Caroline Watts

Flashpocalype: An Update

In November of last year, we reported on a developing trend in digital advertising: the shift away from Flash and toward HTML5 for rich media and ... Read More

February 11, 2016 at 9:00 AM am by Caroline Watts

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