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Caroline Watts

Caroline Watts

Mobile Video Is Different

New research from Facebook and Nielson has identified some interesting insights about how users consume mobile and desktop video ads. The fact that ... Read More

February 3, 2016 at 11:54 AM am by Caroline Watts

Microsoft's Diana Choksey: Life on the CSP

Diana Choksey, Media Technology & Ad Operations Lead at Microsoft, describes how she created 400% more customers using the RevJet Creative Side ... Read More

January 28, 2016 at 9:00 AM am by Caroline Watts

Getting Started with Always-On Creative Experimentation

You already know that regular creative experimentation is the best way to drive better results for your digital marketing campaigns. Most marketers ... Read More

January 26, 2016 at 9:00 AM am by Caroline Watts

RevJet at the Digiday Retail Summit

The RevJet team will be headed to Laguna Beach for the Digiday Retail Summit this Monday. Read More

January 21, 2016 at 10:00 AM am by Caroline Watts

Is Programmatic Personalization Living Up to the Hype?

Is display over? Not according to the latest numbers from eMarketer, which indicate that display spending is not only rising but poised to overtake ... Read More

January 14, 2016 at 10:05 AM am by Caroline Watts

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