Serge Ioffe

Serge Ioffe

Goal Events for Marketers: Site-Based vs Ad-Based

An interesting nuance of traditional AI models is that they tend to look at the correlation between products considered and products purchased. In ... Read More

February 7, 2019 at 11:23 AM am by Serge Ioffe

AI in Digital Marketing – Looking Under the Hood at What’s Going On

If you look at a toothbrush on Amazon, you’re likely to be recommended toothpaste, mouthwash, and dental floss. This is a type of artificial ... Read More

January 25, 2019 at 10:44 AM am by Serge Ioffe

How AI Enhances Personalized Advertising Experiences for Retailers

In the new reality of customer-obsessed marketing, all industries have a number of standard advertising creative guidelines to drive customer ... Read More

January 10, 2019 at 6:53 AM am by Serge Ioffe

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