As Media Technology and Ad Operations Lead for Microsoft's US Centralized Marketing Organization, Diana Choksey is responsible for finding and implementing best-in-breed marketing technology and empowering her team to market as effectively as possible.
Last week, Diana joined us for a live webinar to discuss how her organization has evolved into an advanced marketing organization. Before adopting the CSP, Microsoft had developing a sophisticated programmatic strategy around first-party data and audience-based buying and were happy with their DMP, BlueKai, and primary DSP, RocketFuel. Confident that they were reaching the right people, in the right places at the right times. But Diana knew there was still one piece missing: the right message.
With a sophisticated new approach to audience-based creative, with the CSP at the center, Microsoft is now confident that they are serving the best possible message at all times.