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Making Relevant Ads

August 10, 2017 at 9:44 AM by Austin Freeman

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The question for advertisers is how to close that gap ... Read More

Recent Posts

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

Five Tips To Improve Your Brand Guidelines

For as long as there have been ads, there has been a tug-of-war between branding and getting a response. If your ads all look the same, they run the ... Read More

August 1, 2017 at 8:45 AM am by David Mountain

Are Your Creatives Culturally Impactful?

In culturally Chinese societies, you see a deluge of ads emphasize the color red, symbolizing luck and fortune. It is used in advertising by ... Read More

July 26, 2017 at 2:40 PM am by Kevin Hwang

The Myths of Data-Driven Decisions

It is 1967. Ten men in suits gather around a sturdy wooden table many stories above New York City's Madison Avenue. They loudly debate the new ... Read More

July 21, 2017 at 10:20 AM am by Austin Freeman

Giving Back, One Can at a Time

On a warm but breezy April night, volunteers walked into the warehouse of Second Harvest Food Bank of Santa Clara and San Mateo Counties. Upon seeing ... Read More

May 4, 2017 at 3:35 PM am by Austin Freeman

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