Recent Posts

The Myths of Data-Driven Decisions

It is 1967. Ten men in suits gather around a sturdy wooden table many stories above New York City's Madison Avenue. They loudly debate the new ... Read More

July 21, 2017 at 10:20 AM am by Austin Freeman

Giving Back, One Can at a Time

On a warm but breezy April night, volunteers walked into the warehouse of Second Harvest Food Bank of Santa Clara and San Mateo Counties. Upon seeing ... Read More

May 4, 2017 at 3:35 PM am by Austin Freeman

Personalization Is Just Step One

If you’re just getting started with personalization, you’re not alone. Many marketers are aware of the growing trend, but most are only beginning to ... Read More

February 9, 2017 at 11:32 AM am by Caroline Watts

Why Digital Creative Is the Next Big Challenge for Marketers

Programmatic advertising has transformed the way marketers develop and optimize their digital campaigns. Marketers can now identify which ad spaces ... Read More

January 11, 2017 at 11:03 AM am by Caroline Watts

Optimization Strategies for Social Ads

Social media has become ingrained in the daily routines of people all around the world. According to Business Insider, people around the globe spend ... Read More

December 15, 2016 at 11:48 AM am by Caroline Watts

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