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Activate Your DMP

October 20, 2017 at 9:03 AM by Austin Freeman

Think about this common scenario. You’re considering an upcoming trip to New York. You begin researching places to visit and travel options. You spend time on an airline website exploring ticket ... Read More

Recent Posts

Activate Your DMP

Think about this common scenario. You’re considering an upcoming trip to New York. You begin researching places to visit and travel options. You ... Read More

October 20, 2017 at 9:03 AM am by Austin Freeman

Overcoming the Challenges of DCO

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More

August 15, 2017 at 10:26 AM am by Austin Freeman

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

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