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When A Click Isn’t A Click

August 25, 2017 at 1:41 PM by David Mountain

When you work on the front lines of a MarTech company, you never *really* know which aspects of your product’s offering are going to get clients fired up. But we can tell you which feature does it ... Read More

Recent Posts

When A Click Isn’t A Click

When you work on the front lines of a MarTech company, you never *really* know which aspects of your product’s offering are going to get clients ... Read More

August 25, 2017 at 1:41 PM am by David Mountain

Overcoming the Challenges of DCO

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More

August 15, 2017 at 10:26 AM am by Austin Freeman

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

Five Tips To Improve Your Brand Guidelines

For as long as there have been ads, there has been a tug-of-war between branding and getting a response. If your ads all look the same, they run the ... Read More

August 1, 2017 at 8:45 AM am by David Mountain

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