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Alleviate the Impact of GDPR with Creative Optimization

May 21, 2018 at 4:48 PM by Tyler Hampton

The European Union General Data Protection Regulation (GDPR) becomes fully enforceable on May 25, 2018, and in preparation, the entire ad industry across the EU and North America has been working ... Read More

Recent Posts

Overcoming the Challenges of DCO

In part 1 of this blog series, we discussed the ease of using Dynamic Creative Optimization (DCO) to create personalized marketing. For example, ... Read More

August 15, 2017 at 10:26 AM am by Austin Freeman

Making Relevant Ads

A 2016 survey found that 78% of consumers prefer personalized ads, but in reality only 28% think the ads they are served are actually relevant. The ... Read More

August 10, 2017 at 9:44 AM am by Austin Freeman

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