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Goal Events for Marketers: Site-Based vs Ad-Based

February 7, 2019 at 11:23 AM by Serge Ioffe

An interesting nuance of traditional AI models is that they tend to look at the correlation between products considered and products purchased. In other words, people who have looked at soccer cleats ... Read More

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AI in Digital Marketing – Looking Under the Hood at What’s Going On

If you look at a toothbrush on Amazon, you’re likely to be recommended toothpaste, mouthwash, and dental floss. This is a type of artificial ... Read More

January 25, 2019 at 10:44 AM am by Serge Ioffe

Retailers Aren't Realizing Personalization Potential

A few weeks ago, we discussed the fact that nearly 70% of enterprise marketers at Fortune 500 companies with at least $1 billion in annual ... Read More

December 17, 2018 at 5:03 AM am by Austin Freeman

RevJet Rockets from Launch to Leader

Things move notoriously fast in the world of technology, but rarely do you see a company become an industry leader only 12 months after launching its ... Read More

December 3, 2018 at 2:33 PM am by Austin Freeman

Closing the Gap in Personalized Ad Experiences

It’s a safe assumption that enterprise marketers at companies with at least $1 billion in annual revenue have confidence in their ability to create ... Read More

November 13, 2018 at 11:38 AM am by Austin Freeman

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