Bridgestone & iCrossing
Bridgestone Case Study with RevJet
iCrossing had a problem. As the agency partner for Bridgestone, they were unable to execute on their vision for Dynamic Creative Optimization (DCO) because their DCO vendor at the time was unable to keep up. The cumbersome nature of that vendor’s platform led to long load times and cost overruns. A change needed to be made, and iCrossing chose RevJet to make that change. Here’s why.