Franklin Templeton Investments

Franklin Templeton Case Study with RevJet

Franklin Templeton, one of the world’s largest mutual fund companies, enjoyed an incredibly productive first 200 days on the RevJet Marketing Creative Platform. Franklin Templeton launched an astonishing 141 creative experiments, leading to 202 confirmed creative learnings. They delivered tens of millions of highly-targeted impressions with over 50% in creative performance boost by deploying the Orora Optimization Suite.

This case study explains:
  1. How transforming to data-driven marketing unlocked creativity

  2. Why Franklin Templeton's marketing team moves much more quickly

  3. What Franklin Templeton learned in rolling RevJet out to their global team

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About RevJet

The RevJet Marketing Creative Platform brings unprecedented sophistication and power to each and every ad creative discipline including DCO, personalization, audience management, workflow, approvals, creative performance visualization, experimentation, and effortless self-optimizing performance competitions. RevJet is powered by Orora, the first and only Marketing Creative Operating System and App Ecosystem. Purpose-built to power every marketing creative use case for every marketing creative format, Orora is the most powerful, extensible marketing creative technology ever built.