LendingTree Turbo Charges Creative Optimization

When LendingTree found RevJet, they were already one of the web’s most successful lead generation engines. By taking a very methodical approach to testing, LendingTree was able to deliver quality leads to their business partners while optimizing for revenue. Because of their business model, a multi-faceted optimization strategy was already critical. Initially they were only looking for an analytics system of record to provide them with a base for greater accountability, but found so much more.

We found that the CPM cost model is the most effective. Given the fixed nature of our cost/unit, every % gain in creative performance drops to the bottom line. RevJet is in the position to have a material impact on LendingTree’s financial performance.

Josh Eldridge, Senior Director of Marketing

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About RevJet

The RevJet Marketing Creative Platform brings unprecedented sophistication and power to each and every ad creative discipline including DCO, personalization, audience management, workflow, approvals, creative performance visualization, experimentation, and effortless self-optimizing performance competitions. RevJet is powered by Orora, the first and only Marketing Creative Operating System and App Ecosystem. Purpose-built to power every marketing creative use case for every marketing creative format, Orora is the most powerful, extensible marketing creative technology ever built.