LendingTree Turbo Charges Creative Optimization

When LendingTree found RevJet, they were already one of the web’s most successful lead generation engines. By taking a very methodical approach to testing, LendingTree was able to deliver quality leads to their business partners while optimizing for revenue. Because of their business model, a multi-faceted optimization strategy was already critical. Initially they were only looking for an analytics system of record to provide them with a base for greater accountability, but found so much more.

We found that the CPM cost model is the most effective. Given the fixed nature of our cost/unit, every % gain in creative performance drops to the bottom line. RevJet is in the position to have a material impact on LendingTree’s financial performance.

Josh Eldridge, Senior Director of Marketing

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About RevJet

The RevJet Ad Experience Platform is the first enterprise-grade SaaS platform that orchestrates meaningful, personalized ad creative experiences at scale. RevJet was purpose-built to power all ad creative use cases including DCO, personalization, audience management, creative performance visualization, experimentation, and self-optimizing performance competitions.