LendingTree Turbo Charges Creative Optimization
When LendingTree found RevJet, they were already one of the web’s most successful lead generation engines. By taking a very methodical approach to testing, LendingTree was able to deliver quality leads to their business partners while optimizing for revenue. Because of their business model, a multi-faceted optimization strategy was already critical. Initially they were only looking for an analytics system of record to provide them with a base for greater accountability, but found so much more.