case study

Microsoft Drives 133% More Customers with the RevJet Creative Side Platform

And 5x more conversions for Office 365 with no additional media spend

Microsoft’s US Centralized Marketing Organization (USCMO) is the team responsible for B2B marketing supporting their commercial brands. The team drives campaign strategy, execution and optimization working with their creative AOR’s and DSP’s.

Diana Choksey, Media Technology and Ad Operations Lead, is always on the lookout for technology that can empower their organization to market more effectively. “We needed a truly comprehensive platform that would streamline complex workflows, provide a clear window into how creative is performing, and help us run better-performing campaigns,” said Choksey, “And that’s exactly what we found in RevJet.”

The RevJet CSP was the only solution that met their needs, and, once the team began running creative experiments, they saw creative performance increase almost immediately.

 


 

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“The RevJet CSP makes communication seamless and enables fast, easy, and efficient collaboration both within marketing teams and between marketers and their creative agencies.”

- Diana Choksey, Media Technology and Ad Operations Lead


 

 

8
weeks
27
launched tests
18
tests completed
133%
average lift