The Orora Operating System makes it easy to build automatically pre-integrated Apps for Customers and 3rd Parties. The Orora framework cuts the time and complexity of code development in half. No need to worry about functionality, scaling, data-objects and storage, integration or deployment.
Orora’s simple API provides access to a full array of
powerful back-end systems including:
powerful back-end systems including:
Dynamic audience & creative
Powers the dynamic creation and targeting of audiences, data-driven marketing decision making, and the assembly of dynamic personalized creatives and video
Dynamic Content
Delivery Engine
Dynamically assembles personalized creative content for delivery to any channel
Video, Audio & Snapshot
Compilation Engine
Encodes, transcodes and compiles dynamic video, audio and static snapshot images
Real Time
Audience Engine
Collects, models and scores user behavior data in milliseconds
Real Time
Product Engine
Manages and Models product (SKU) data and pricing and Predicts (via collaborative filtering) inter-product relationships
Audience Based
Rule Engine
Dynamically formulates audiences based on detected, behavioral, imported and other data for creative targeting & personalization
infrastructure for
decision making
Provides infrastructure for statistical decision making: Confidences, Principal Component Analysis, Regression, Analysis of Variance, Taguchi
Automatically
flags & notifies
Automatically flags and notifies any deviations from expected creative, consumer, or campaign behavior
Marketing Intelligence
Automatically collects billions of data-points and acts intelligently and proactively by continuously learning from the data
Big Data
Collects, categorizes and aggregates billions of data points across media and site-side activity for lightning fast analysis via an MPP vertical data store
Genetic Optimization
Provides evolutionary optimization over multiple generations of assets, creatives
NEURAL-NET LEARNING ENGINE
Continuous learning for audience clusterization to optimize creative response by each sub-audience
Insight Engine
Automated identification of variance from baseline creative behavior across audiences
Expert System Engine
Inference-based Business Rules Engine (BRE) that advises on creative and experiment design
Look-alike Engine
Builds audiences of like behaving consumers based on site and media behavior
Enterprise Business
Process management
Enables the management of people, processes and production within and beyond the enterprise
Manage
complex hierarchies
Manages complex hierarchies of users and contacts across multiple teams, divisions, agencies and publishers
BPM Engine
Enables BPMN compliant business process management configuration
workflow backbone
Provides an enterprise-grade workflow backbone
Notification Engine
Makes available a real-time, multi-channel notifications via SMS, email and other channels
unique creative throughput
Provides a unique view on creative throughput from initial request to ideation and production and final approvals and trafficking
Become an app partner
A trillion dollar ad creative opportunity is hiding in plain sight. Take advantage of an enormous source of untapped value.