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Negative Sentiment Rises For Repetitive Digital Ads

By Rob Williams

November 22, 2019 at 1:44 PM

An excerpt:

"Negative consumer sentiment toward companies with repetitive or poorly targeted ads rose in third quarter, while viewers were more likely to say they ignored ads on Facebook and YouTube.

An online survey by ad tech platform RevJet found that the percentage of consumers who said they disliked seeing ads that were repetitive rose to 73% in the third quarter from 64% in the prior three-month period."

Read the full article on MediaPost.