RevJet Partners with LiveRamp to Enable Enhanced Campaign Optimization
By Darren Waddell
Integration of RevJet’s CSP with LiveRamp allows marketers to leverage offline customer data for improved performance of online campaigns.
SAN CARLOS, Calif. — August 30, 2016 — RevJet, the first comprehensive enterprise platform for digital ad creative, today announced a partnership with LiveRamp™, the leader in data connectivity and onboarding. LiveRamp clients will now be able to power their advertising with offline data using RevJet’s Creative Side Platform (CSP). The partnership helps marketers convert their offline and online (first-party and third-party) customer data into usable audience segments that can be easily leveraged for targeting and measurement in digital ad campaigns.
LiveRamp, which is connected with over 350 leading technology platforms, helps marketers free their data from silos and reach their target audiences more effectively. With the RevJet CSP marketers are empowered to build, personalize, serve and optimize creative at scale to serve the best creative to the right audiences. This new integration offers clients a powerful new platform for personalizing and targeting all of their digital ads, using all of their audience data.
“Our partnership with LiveRamp will unlock immense value for marketers,” said Mitchell Weisman, RevJet founder and CEO. “LiveRamp is trusted by leading DSPs, DMPs, and other platforms to help marketers get closer to their customers by connecting disparate data sources. And with the CSP’s self-optimizing performance experiments, our clients can both personalize their ad creative while optimizing creative performance across all digital channels.”
The RevJet/LiveRamp integration enables clients to access robust audience segments within RevJet and execute campaigns with highly personalized ads that continuously improve via effortless creative optimization.
“Optimizing and targeting creative at scale is still a challenge for many brands,” said Travis May, GM and president at LiveRamp. “Now marketers can easily activate their data in Revjet and unlock the power of dynamic creative to automate one-to-one marketing campaigns.”
The RevJet Creative Side Platform (CSP) is the first and only comprehensive enterprise platform for digital ad creative, empowering marketers and agencies to effortlessly produce, personalize, serve and optimize digital ad creatives to drive twice the customers and double the brand impact from the ad impressions they’re already buying. For more information, visit http://www.RevJet.com.
LiveRamp connects more than 350 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit LiveRamp.com.
Josh Cembellin, Sterling Communications
Darren Waddell, RevJet
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