Younger consumers pay more attention to online ads, survey finds
By Barry Levine, Marketing Dive
May 10, 2019 at 2:18 PM
"Attention to online ads often depends on the age of the viewer, according to a press release about the second in a series of reports on ad experience from digital ad platform RevJet. Among 18-to-44 year olds, there's a 47% increase in attention compared to 2018, but only 7% for those 45 and older. For Facebook ads, the increase is 49% for the younger set and 25% for the older crowd. But, for YouTube ads, there's a 38% increase over 2018 for 18-to-44 year olds, compared to an 85% increase for those 45 and older."