With a directive of driving digital advertising for industry powerhouses LowerMyBills, Policy Pilot, and others, Core Digital Media (CDM) is on a digital advertising mission: drive quality leads at scale with maximum efficiency.
Nordstrom wanted to modernize their approach to managing and executing marketing creative to more effectively promote their annual holiday sale, an incredibly important event for them.
"Given the fixed nature of our cost per unit, every percent gain in creative performance drops to the bottom line. So yes, RevJet is in the position to have a material impact on LendingTree’s financial performance." - Josh Eldridge, Senior Director of Marketing
Swisscom needed a new type of technology to support their strategic evolution as they increased creative versioning and trafficking.
iCrossing had a problem. As the agency partner for Bridgestone, they were unable to execute on their vision for Dynamic Creative Optimization (DCO) because their DCO vendor at the time was unable to keep up. A change needed to be made, Bridgestone and iCrossing chose RevJet to make that change.
Many companies use Google's DoubleClick Campaign Manager (DCM) as the single-source-of-truth across all digital platforms. Here are two methods for RevJet's DCM Bridge, a one-click integration between RevJet and DCM.
RevJet gives marketers control over omnichannel digital ad experiences via a simple and sophisticated, unified platform.
Ensure social and native advertising supports an omnichannel messaging strategy to resonate with customers and prospects throughout their buying journey.
On RevJet, marketers have full control to tailor video ad experiences, for multiple objectives, across devices and channels including social, native, OTT, and the web.
RevJet is powered by the Orora AppXchange, which easily allows the installation of dozens of purpose-built Marketing Creative apps to power every aspect of your digital marketing.
RevJet Apps are built on the Orora Operating System to infuse insights through every application. The underlying framework includes systems for increasing intelligence across creative production, audience management, and optimization experiments.
Marketing Intelligence automatically captures billions of data points and continuously learns from them in order to act intelligently and proactively to glean insights across campaigns.
Radically Simple Personalization at Scale: A Guide to Dynamic Creative Optimization - DCO is technology designed to power campaigns by creating a wide variety of ads to fit every circumstance. When done correctly, DCO personalizes ad content automatically.
RevJet enables marketers and advertisers to build beautiful, brand-safe creatives and effortlessly execute unlimited numbers of simultaneous optimization experiments – perpetually improving creative performance over time.
Diana Choksey, Media Technology & Ad Operations Lead at Microsoft, describes how she created over 150% more customers using the RevJet Ad Creative Operating System with no additional media cost. (2 min Highlights)
While you’ve probably heard terms like iterative testing and concept testing, how do you use these methods? Do you stick with just one, or use both – and if both, how? How do you prioritize and order your tests so they’re both efficient and effective?
This guide outlines the critical functions that your team will need to excel at successful continuous testing and optimization.
78% of consumers prefer personalized ads, but only 28% believe the ads they are served are relevant. Information about our prospects is readily available to create compelling ad creatives tailored to a market of one.
Microsoft drove 133% more overall customers and 5x more conversions for Office 365 with RevJet with no additional media spend.
Listen to Microsoft's Diana Choksey share her team's experience with the RevJet Ad Creative Operating System. (20 min Webinar)
The latest Consumer Ad Experience Sentiment report, a survey commissioned by RevJet, revealed 73% of consumers dislike brands that deliver repetitive ad messaging — a 15% growth in negative sentiment since the last report.
How Consumers Really Feel: Your Ad Experiences are Missing the Mark. Get insights from RevJet’s Q3 Consumer Ad Experience Sentiment Report in this infographic.
Nearly 70% of marketing decision-makers at $1B enterprises struggle to create and deliver personalized ad experiences at scale. After reading the study, you’ll know what it takes to make your advertising drive more fruitful customer relationships and greater business outcomes.
Mitchell Weisman, CEO of RevJet reveals why now is the time to act to take advantage of an enormous source of value that’s been hiding in plain sight. (33 Min Presentation)
Your programmatic stack isn't complete without RevJet. Marketers everywhere are embracing audience-based advertising, spurring the rapid adoption of programmatic.
RevJet enables high-velocity creative testing that drives ad creatives to perpetually improve. Reduce wasted media spend by minimizing the number of impressions required to declare – with statistical significance – when one or more ad creatives are inferior to the others.
Regular experimentation is the best way to boost creative performance and get the most out of digital advertising dollars. One of the big challenges marketers face in experimentation is developing a playbook with enough ideas to keep tests going regularly. Here are 10 ideas to get started.
Creative testing is not a new idea. Fifty years ago, David Ogilvy wrote “never stop testing, and your advertising will never stop improving.” As marketers, we know that regular creative experimentation is the best way to optimize digital ads, but most of us don’t do it often enough due to a handful of misconceptions.
What insights can be gained from analytics and what are the most commonly used metrics? RevJet’s suite of reporting tools is flexible, powerful, and simple to use. You can develop custom reports that can be manipulated within the platform or exported.
How do you leverage key insights through semantic ads? RevJet takes a unique approach when it comes to defining and recognizing elements of ads which affects all aspects of the process from trafficking to testing.
RevJet’s creative testing methodology enables high-velocity creative testing that drives ad creatives to perpetually improve. RevJet has changed the methodology behind trafficking ads, without making ad operations’ job more complicated.
At Forrester's 2019 Consumer Marketing Forum, RevJet customers Allstate and Red Ventures joined us for a fireside chat comparing the perspectives of traditional and digital-first brands.
Over two-thirds of marketers struggle to deliver personalized experiences, despite the opportunities presented by adtech, according to “The Personalized Advertising Confidence Gap,” a new commissioned study conducted by Forrester Consulting on behalf of RevJet.
Listen to Microsoft's Diana Choksey share her team's experience with the RevJet Ad Creative Operating System. (20 minute webinar)
Diana Choksey, Media Technologu & Ad Operations Lead at Microsoft, describes how she created over 150% more customers using the RevJet Ad Experience Platform with no additional media cost. (two minute highlights)