BRIEF

Three Digital Ad Testing Myths Debunked

How have the myths of modern ad testing been debunked?

Creative testing is not a new idea. Fifty years ago, David Ogilvy wrote “never stop testing, and your advertising will never stop improving.” As marketers, we know that regular creative experimentation is the best way to optimize digital ads, but most of us don’t do it often enough due to a handful of misconceptions.


This brief explains:
  1. Most common myths of ad testing

  2. Why these myths exist

  3. How RevJet debunks those myths

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About RevJet

The RevJet Ad Experience Platform is the first enterprise-grade SaaS platform that orchestrates meaningful, personalized ad creative experiences at scale. RevJet was purpose-built to power all ad creative use cases including DCO, personalization, audience management, creative performance visualization, experimentation, and self-optimizing performance competitions.