Creative testing is not a new idea. Fifty years ago, David Ogilvy wrote “never stop testing, and your advertising will never stop improving.” As marketers, we know that regular creative experimentation is the best way to optimize digital ads, but most of us don’t do it often enough due to a handful of misconceptions.
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About RevJet
The RevJet Ad Experience Platform is the first enterprise-grade SaaS platform that orchestrates meaningful, personalized ad creative experiences at scale. RevJet was purpose-built to power all ad creative use cases including DCO, personalization, audience management, creative performance visualization, experimentation, and self-optimizing performance competitions.